Ishara.

Investor matching

Find the investors who fit your raise,
and why.

Describe the raise once. Ishara ranks 32,822 investors against it, prints why each one fits, shows the warm paths from your own CRM and briefs you before the meeting.

A work email reserves 5,000 credits ($50).

Early access in waves · A reason beside every name · Arabic and English

Where it sits. Matching joins market intelligence to your private context: the score reads the investor directory, and the warm paths read your own CRM, never anyone else's.

The score

Every point has a name

Describe the raise: sectors, stage, where you raise, where they should be based, the cheque. Ishara ranks all 32,822 investors by a 160-point score and prints the reasons each name earned, so a wrong reason is visible at once.

One score, spelled out: 2 sectors 40 + Seed 20 + cheque inside range 20 + based in Riyadh 15 + last deal 14 months ago 15 + leads rounds 10 = 120 of 160.

Where an investor invests and where they sit are two questions, and the form asks both, so a seed investor based in Riyadh earns points that a distant fund with an old record cannot.

Example data

Warm paths

Four ways your CRM already knows them

Before anything goes out cold, open any name and see who in your own workspace can get you there: colleagues at the firm, co-investors you already know, people at the firm with a record in your CRM, and the investor's portfolio companies that are already your contacts.

Strongest path first, drawn only from your own records. Warm introductions, step by step

Four warm paths from your CRM to the investor Colleagues at the firm Co-investors People at the firm you know Portfolio in your CRM Your CRM The investor

The prep brief

Walk into the meeting already briefed

One click on any profile, and a brief that reads in under a minute.

The thesis

What they back, at which stage and cheque, and where your raise sits against it.

The track record

Their newest deals, the rounds they led and the ranked lists they sit on.

The way in

The warm paths from your own CRM and the name that can introduce you. AI drafts, and you approve before anything is written. Ishara AI

Shortlist to pipeline

From ranked names to a raise you can run

Select rows and add them to a raise pipeline, where each investor moves from Research through Outreach, Meeting and Diligence to Committed. Worked backwards, eight cheques can take 80 meetings and 200 replies, so the totals at every stage show how far you are from the round.

Example data

Size the top of the funnel with the raise pipeline calculator, and run the stages on pipelines.

Getting started

Your first shortlist, the day your invite arrives

The directory is free to browse. Matching, warm paths and prep briefs come with Pro at $12 per seat per month. Ishara opens in waves: join the waiting list with a work email and 5,000 credits ($50) are reserved for you. See the plans

Try the reasons

Change the raise.
Watch the reasons move.

Change the stage, sector and cheque target. See which parts of an example investor profile fit, and which need a closer look.

Example profiles. In Ishara the same reasons are scored across 32,822 investors.

Shape an example investor matchExample data
Your stage
$0.5m$20m
Fictional investor profile

Example investor A

An early-stage profile interested in practical enterprise software and a clear route to first customers.

SeedEnterprise software$0.5m to $3m cheque range

Stage alignedSeed is the stage selected for this example.

Sector alignedThe profile focuses on Enterprise software, your selected sector.

Cheque target alignedYour $2m target is inside the example $0.5m to $3m range.

Seed · Enterprise software · $2m target. All three example criteria align.

Frequently asked questions

How is the score built?

A fixed 160-point score: sectors matched, 20 each up to 40; stages matched, 20 each up to 40; a cheque range that holds your ask, 20; declared investment geography, 15; based in your raise location, 15; a deal within 18 months, 15; leads rounds, 10; a Top-100 seat, 5.

Do investors see my search or my raise?

No. Your criteria, shortlist and pipeline stay inside your workspace. Nothing reaches an investor unless you send it yourself.

Do warm paths read my mailbox?

No. They match records already in your CRM: colleagues at the firm, co-investors, people at the firm and portfolio companies. They show the names of those records, never message content, and archived records never come back.

Can I share the shortlist?

Yes. The match is a link that carries the criteria, so anyone in your workspace who opens it sees the same ranking with the same reasons. Selected rows can also go into a shared raise pipeline.

Which plan includes matching?

Browsing the directory is free. Matching, warm paths, prep briefs and raise pipelines are part of Pro, at $12 per seat per month in early access.

What happens after I join?

Access opens in waves. Your invite arrives by email, and if you joined with a work email the first half of your 5,000 credits ($50) is already in the workspace.

Describe the raise. Read the reasons.

Join the waiting list with a work email and 5,000 credits ($50) are reserved for you.

Early access in waves · A work email reserves 5,000 credits ($50) · Arabic and English